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About

Pro-Textual Profile

Mari-Lou Rowley

As principal of Pro-Textual Communications, Mari-Lou Rowley has over twenty years experience in communications and marketing across Canada. Since 1995, she has been developing compelling communications materials for industry, government, academic institutions, and not-for-profit organizations.

As a writer and creative strategist, she specializes in the academic and sci-tech sectors. Her work includes publications such as Synergy, UBC’s Faculty of Science biannual magazine; Impressions UBC’s Faculty of Dentistry’s magazine; and Explore, the University of Saskatchewan’s research magazine. She has also helped to craft major policy documents such as A Framework for Action: A Four Pillar Approach to Drug Problems in Vancouver, for the City of Vancouver, which has been distributed internationally and translated into five languages.

Mari-Lou’s writing portfolio ranges from corporate magazines and brochures to white papers, development material, business plans, product brochures, annual reports, print and electronic newsletters, press releases, articles for trade publications, and websites.

In Vancouver, Mari-Lou also facilitated corporate–cultural partnerships and was the communications strategist for a major developer during the retrofitting of Vancouver’s old Public Library building at Robson and Burrard. Prior to starting her own company, she worked as advertising manager for a major retailer in Edmonton, Alberta. As marketing director for an international developer in Toronto, she was responsible for The Hudson’s Bay Centre and .  Streetalk, a series of outdoor fashion-entertainment events, garnered a Canadian and an international MAXI award from the International Council of Shopping Centers.

An acclaimed author, Mari-Lou has published seven collections of poetry and her work is  included in anthologies in Canada, the US and Europe. She uses her ability with language to produce engaging, creative and polished communications material for her clients. Mari-Lou holds an M.A. in Liberal Studies from Simon Fraser University.

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